BBVA Mexico and Liga BBVA MX signed a two-year sponsorship partnership for the BBVA MX, Expansión BBVA MX, and BBVA MX Femenil divisions and junior competitions today. The purpose is to continue to strengthen Mexican soccer and its players and teams by promoting and communicating the sport’s ideals to fans: effort, collaboration, persistence, self-improvement, and fair play.
By investing in the growth of one of the world’s largest and most visible leagues, the bank demonstrates its trust in Mexico and in Mexican soccer. The two institutions have committed to embrace a social responsibility strategy centred on equality, inclusiveness, and education.
This will foster collaboration in the development of instruments for inclusion and diversity, such as manuals, guidelines, and procedures for action in support of best practises in working groups. In the field of education, initiatives and courses will be implemented to encourage growth and contribute to the construction of a brighter future in the areas of gender equality, financial literacy, and the environment.
Eduardo Osuna Osuna, vice-president and CEO of BBVA Mexico, stated at the signing of the sponsorship renewal that the relationship between the bank and LIGA MX goes beyond an agreement because, from the beginning, the parties have worked closely together on activities to strengthen and consolidate a social agenda that transcends the playing fields.
Osuna added, “In 2022, what is now BBVA Mexico will celebrate 90 years since its founding, and the announcement we are making today is a sign that we will continue to promote actions that reflect our confidence in the great future of our nation. This sponsorship reaffirms our commitment to Mexico, where we continue to invest, support our customers and work to build a better country.”
2 Liga MX soccer teams set to play in Salt Lake City
Chivas de Guadalajara and Santos Laguna, two of Mexico’s premier soccer clubs, will play a friendly match on June 15th at 7:00 p.m. at Rio Tinto Stadium. Both teams have won several titles in Liga MX, Mexico’s top soccer league, over the years.
On Monday morning, Real Salt Lake President John Kimball confirmed the Liga MX match.
“It is such an honor for us to have these clubs, these storied Liga MX clubs, come here to Utah,” Kimball told a news conference at Utah’s state capitol.
“Last year, it seemed like the celebration started early in the morning and went late into the evening. We certainly invite that type of atmosphere,” Kimball said.
The match will carry on a trend of bringing elite Mexican teams to Utah. Beginning at 3:00 p.m., there will be a Fan Fest on the plaza outside the stadium.